Whether you’re running a small yet promising start-up or a six-figure, decade-old business, email is an integral part of your marketing channels. A large chunk of the world population—roughly 4.03 billion individuals use email. Thus, the good-old email remains to be one of the most effective ways to reach your target market and build a community of loyal brand supporters. While looking very professional, email allows you to connect to your audience in a more direct and personal level. That’s why email marketing is a powerful tool for public relations.
But with hundreds or even thousands on your mailing list, this repetitive task can be pretty crazy, say you have to send a bulk of emails twice or thrice per week! The good thing is that you don’t have to do this manually anymore. Whether you are a solopreneur or you have a team of email copywriters to tackle the wordsmithing for you, there are email marketing software and services available now to streamline the process and get the job done more efficiently. If you have a business in Singapore, you’ll find one of these best email marketing software and services useful in terms of managing your mailing list, personalisation and targeting, performance tracking and more.
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Constant Contact has grown so fast to be one of the globe’s highly sought email marketing services. Thanks to the user-friendliness of its wide array of features, solopreneurs who need to learn email marketing from scratch while managing all the other sides of their business, can boost up their learning curve. So even when you don’t have the funds to outsource email marketing or hire an in-house team, you can do it yourself in a faster, more efficient manner.
The amazing features you’ll ever need for your small business are here. These include email automation, drip campaigns, surveys and polls, coupons, unlimited emails, built-in social media sharing tools and more. You can get creative with your newsletter layouts with their free image library. Use high-quality images to catch the eye of your readers and make your newsletters more visual rather than just a plain wall of text.
Consistent to whom it is designed for, this beginner-friendly email marketing software also provides excellent customer support—from your first general walkthrough to more topic-specific guides.
ConvertKit’s thoughtful features have been designed and built for bloggers and other online content creators who are aiming to reach a target audience and build a network of loyal subscribers. One of the proven ways to do this is by creating visually arresting landing pages tailored for your audience to test out who would be interested to explore more of your content or even purchase your products or services in the future. ConvertKit enables you to do that through its seamless, easy-to-use landing page builder. Their library of email templates is also packed with visually pleasing designs that you can use to create more personalised emails that would resonate with your readers.
Equipped with autoresponders, you can simplify your workflows and set repetitive tasks on autopilot so that you don’t have to manually respond to every email that only actually requires generic response.
Another thing that makes ConvertKit the most ideal email marketing software for online content creators is that they’ve created a few ideal features that would make selling digital products and subscriptions easier.
If you are searching for an email marketing software that can seamlessly integrate with most ecommerce platforms including Shopify, Magento, WooCommerce and more, Drip is the favourite option. As of writing, this ecommerce-friendly email marketing software has helped businesses earn over a billion US dollars of revenue. The secret lies in their well-thought email marketing tools including customisable forms designed to attract more customers and automated ecommerce campaigns to engage a particular set of customers.
Besides the technicalities of the software, Drip also teaches ecommerce store owners some actionable tips on how to exactly use the software’s powerful email marketing features to nail their campaigns. There are also inspiring brand stories that would lit the fire under you to just go, get those business goals done.
Whether or not you’re familiar with the email marketing world, you’ve surely heard about Mailchimp a dozen times already. Perhaps, you’ve heard about it from your colleagues and friends or have seen some of its ads on social media. The reason why it’s popular is that Mailchimp is one of the versatile email marketing platforms around as it conveniently integrates with WordPress, Shopify, and more. So, whether you have an ecommerce business or a professional blog, Mailchimp has the right tools to help you reach the right audience with its flexible drag-and-drop email builder, advanced contact segmentation, analytics tools and more. You can even automate delivery times if you have multiple audience across different time zones to make sure they get emails at the best times they’d likely click on it.
Aweber has been around for some time and remains to be one of the best picks for small and medium enterprises (SMEs). By subscribing to one of their plans, you’ll get access to html email templates, list management tools, autoresponders and analytics tools.
Small to medium companies that are just starting out with email marketing automation, Hubspot makes the learning process a breeze with its easy-to-use tools you can utilise for your campaigns. It also gives you access to a monthly calendar that can help you manage, organise and track your marketing activies. There are also tools for building quick and useful landing pages that you can use to encourage your audience to sign up to a subscription or purchase products targeted for them.
Squarespace is one of the top-picked website builders. Not long ago, this easy-to-use website builder has also included email marketing tools in their platform and a lot of users are loving their eye-catching email newsletter templates. Squarespace also provides scheduling tools so you can easily manage your campaigns in advance. Other features include automated email sequences and simple signup forms. If you’ve built your website through Squarespace, their email marketing tools would surely be convenient for you since you’ll have everything you need in one platform.
Sure thing, MailerLite is relatively new in the email marketing scene, but for those working within a strict marketing budget, it’s one of the most pocket-friendly options around, yet you’ll get access to a decent suite of ideal features. They’re also a favourite among young solopreneurs who are a fan of modern, sleek and simple newsletter layouts. If this style easily attracts your target market, you’ll thank MailerLite for their layouts too. Some of its other useful features include automation workflows, contact tagging, segmentation and a landing page editor.
If you need detailed reporting though, you’ll need to look elsewhere as they don’t have comprehensive reports and analytics tools.
Moosend allows its users to create responsive, mobile-friendly newsletters with its built-in campaign editor. Their free forever plan for less than 1,000 subscribers is great for beginners since it already includes automation tools. The downside is that they are not well integrated with other known platforms so you might need third-party apps to sync the data.
ActiveCampaign is ideal for huge businesses looking for more advanced email marketing tools. It’s definitely not for beginners or solopreneurs who typically prefer simpler, more straightforward and easy-to-use tools. ActiveCampaign is perfect for those who have a special team of email marketing experts who can take time to get themselves acquainted with its complex features. Some of ActiveCampaigns useful tools include triggered campaigns, sales, follow-ups, automated segmentation, dynamic email content and more.
There’s a wide array of options for email marketing software and services in terms of features and pricing. Some offer forever free plans for smaller organisations with less than a thousand email subscribers. Pricing can range from USD10 to USD300 per month. While there’s a long list of options out there, you should be able to identify which features would work best for your business. Otherwise, you’ll end up paying hefty prices for features you don’t actually need.
For small businesses and solopreneurs, your best picks would be Constant Contact, MailerLite and Moosend. ConvertKit, on the other hand, has been specifically designed for online content creators such as professional bloggers. Drip has been specially created for ecommerce websites. If you’re a founder of a huge organisation and you have an in-house team of email marketing specialists, you might need more complex tools for your campaigns. ActiveCampaign would be most suitable in that case.
I hope that this article has helped you to determine which email marketing software and services would best help your business grow. Please share this with your family and friends!