I-PRIMO platinum rings
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Celebrate Eternal Love with Timeless Platinum Rings from I-PRIMO

Finding the perfect ring is a truly surreal experience. Like a scene from a romantic film, we are naturally drawn to the most beautiful object in the room without fully considering every facet of it. While we often focus solely on the diamond or the ring’s overall appearance, it is just as important to choose the right metal for your ring if you want it to last a lifetime.

Although white gold was a popular choice for rings in Singapore due to its affordability and stunning appearance, we highly recommend considering platinum if you want a ring that will endure the test of time. As one of the rarest metals in the world, platinum closely resembles white gold in appearance but it surpasses it in overall durability and feel. Besides budget, there are many reasons why platinum should be the metal of choice for your jewellery. In this article, we will delve deeper into the advantages of choosing platinum for your rings.

White Gold vs Platinum – Why the Need to Compare 

I-PRIMO - White Gold vs Platinum

White gold is made from a combination of pure gold and another white metal (i.e., silver, palladium), hence making it less pure and more budget-friendly than platinum. Afterwards, it is finished with rhodium, a silvery-white metal, which then gives its notable luminous sheen. 

While white gold may be more budget-friendly, its rhodium coating requires regular maintenance to keep its shine. In contrast, platinum is a naturally silver-white metal that requires only minimal cleaning or polishing to keep its lustrous appearance. Platinum is also more durable than white gold, making it an excellent choice for a ring that will last a lifetime. However, it is important to note that platinum used in jewellery is often not pure, though they come at a considerably higher purity. Most jewellers use PT950 and PT999 (platinum with 95% and 99.9% purity, respectively) in crafting their diamond rings. 

Of course, there are many factors to consider when choosing a metal for your ring, including your budget, comfort level, personal preferences, and style. This does not imply, in any way, that using white gold or any other metal for your jewellery is a bad choice, but if you want a ring that will stand the test of time, platinum is definitely worth considering. We will explore more reasons why platinum rings are a great choice below!

6 Reasons to Choose Platinum for Your Rings

1. Platinum is one of the world’s rarest metals 

I-PRIMO - Platinum rarest metals

Did you know that platinum is one of the world’s rarest and most durable precious metals? In fact, platinum is said to be 30 times rarer than gold. This simply means that as time goes by, the more it holds its value. Furthermore, it is found in only a few known regions of the world, including Russia and South Africa. Platinum has also been discovered in heavy concentrations in meteorites, making it almost like a gift from the heavens, a celestial treasure befitting for the brightest star of your life

Choosing a metal for your wedding ring is also imbued with meaning. Hence, opting for a precious metal like platinum signifies, in a way, that your love is truly unique and valuable. Platinum is a pure, rare, and resilient metal, which are qualities that are emblematic of a love that is true, kind, and steadfast. Perhaps this is why they say engagement rings and wedding bands crafted from platinum symbolise eternal, true love. 

2. It retains its appeal for a lifetime

I-PRIMO - metal band

Everything looks perfect when you are inside a jewellery store; every diamond seems to sparkle and every metal band appears flawless. But what happens when the ring is no longer on display but is being worn daily for years to come? This is where the quality of the metal becomes important.

Platinum is a naturally white metal, so unlike other metals, its colour will not fade or tarnish over time. While the beauty of other metals could also last for years, they often require regular maintenance to do so, which adds up costs in the long run. Platinum, on the other hand, may seem costly upon purchase, but since it requires less to even no maintenance, it is a great investment in the years to come. Just like fine wine, platinum rings look beautiful as they age when cared for through proper cleaning and polishing. 

3. Platinum rings can be cherished for generations 

I-PRIMO - platinum boasts a high density

Durability is truly one of platinum’s main selling points. In fact, it is also more durable than gold! Additionally, platinum boasts a high density, making these rings noticeably heavier than other types of rings. As they tend to be more on the heavier side, another advantage of platinum rings is they are more resistant to wear and tear. You can wear them every day if you wish and still, you will notice that they age gracefully. Do note that they could get scratched too, so you should still be careful under what conditions you wear your platinum ring. Nonetheless, platinum rings have a sturdy and high-quality appearance that sets them apart from other types of rings. There is no denying that the weight and feel of a platinum ring embody sophistication and prestige.

Unlike gold rings, platinum rings do not get thinner over time. In fact, platinum rings (or any other jewellery made with platinum for that matter) are said to weigh the same in 50 years as they do today. Although heavier, wearing platinum rings will not interfere with your day-to-day activities. This only means that your platinum ring could be passed on and worn by generations! The fact that platinum is a rare metal also makes these rings ideal as heirloom jewellery as the years pass.

4. A worry-free choice even for those with sensitive skin 

I-PRIMO -hypoallergenic

Some may not even consider this when purchasing jewellery, but another advantage of platinum rings is they are hypoallergenic. Because of their high purity, they tend to be safer for those with sensitive skin. In contrast, other materials, particularly alloys like white gold, might cause breakouts or allergic reactions. Therefore, if you have sensitive skin, it would be wise to choose platinum jewellery instead.

5. It enhances the sparkle of your diamond

I-PRIMO - natural white colour

As mentioned, platinum is highly likely to keep its natural white colour through time. It will not change colour nor will it tarnish, so the diamond on your ring will maintain its sparkle indefinitely without being affected by time. In fact, the natural white tint of platinum even adds to the brilliance of the diamond, reflecting the brilliance and purity of your ring. Meanwhile, other metals could tarnish and lose their lustre over time, ultimately diminishing the overall appearance of a diamond ring.

6. Platinum is more durable than gold

I-PRIMO - more durable than gold

Platinum is more durable compared to gold, which is why you can have peace of mind that your platinum rings will remain unbreakable even after years of wear. Additionally, you can trust that your diamonds and gemstones will be securely held in place.

Although it is more durable than gold, platinum is less malleable, making it much more difficult to bend. This presents a challenge to jewellers, especially when crafting intricate ring details, thus resulting in jewellery stores that sell these few and far between. Nonetheless, with the right tools and skills, expert jewellers can still fashion stunning platinum rings. Working with platinum requires exceptional expertise, and only a select few distinguished jewellers, such as I-PRIMO, are capable of doing so flawlessly.

Where to buy platinum rings in Singapore? 

Interested in purchasing a platinum ring? I-PRIMO has long carried one of the largest collections of the most exquisite platinum rings in Singapore. A renowned brand hailing from Japan, their plethora of designs are suitable for all types of people. In fact, I-PRIMO offers a unique selection of wavy platinum rings that are difficult to come by in the Singaporean market. The graceful wavy design blends beautifully and enhances the lines of the wearer’s finger while also providing a lightweight and comfortable feeling.

In addition, every single ring from I-PRIMO undergoes a rigorous quality control process to ensure that it meets the highest standards of excellence. Every ring is created by experienced craftsmen specially trained with the right tools to work with platinum, setting I-PRIMO apart from other jewellers.  Their rings are exquisitely made and consist of 95% or 99% platinum (PT950 and PT999) as they truly care about the longevity of their jewellery. With I-PRIMO, you are sure to get platinum rings that last as long as your eternal love.

Buy platinum rings from I-PRIMO >


I-PRIMO Tokyo - bridal ring

I-PRIMO is a renowned premium bridal jewellery brand from Japan that boasts over 200 designs of rings. Inspired by Greek myths and constellations, the design concepts carry the meanings of fortune and love – the wishes of every couple for the rest of their lives and family. The vision behind the brand’s philosophy stems from the desire to play a supporting role and provide treasured keepsakes to couples advancing towards the new and significant chapter in their lives: marriage. 

From the choice of materials and selection of diamonds to the quality of craftsmanship, I-PRIMO upholds stringent standards each step of the way. With exceptional customer service, I-PRIMO creates truly special and unforgettable moments every time a couple puts on their rings for the first time. The brand provides customers with the opportunity to find the best ring that symbolises their love story; they craft made-to-order rings and customise them to perfection based on each customer’s budget, sizes, preferred ring settings, and loose diamond preference.  The designs are as authentic as they are original. 

I-PRIMO operates more than 120 retail stores across Japan, Taiwan, Hong Kong, Mainland China and Singapore. To learn more about the brand, please visit the official website and follow on Instagram, Facebook and YouTube.

From 1 April 2023, I-PRIMO will be offering a complimentary diamond necklace worth $600 with a minimum purchase of an engagement ring or wedding bands of $3,500 and above in celebration of a newlywed’s journey of love. To enjoy this promotion, couples will have to book a consultation with I-PRIMO online. 

Make an appointment with I-PRIMO today > 

📍 ION Orchard, 2 Orchard Turn, #B1-33, Singapore 238801
⏰ Mon-Sun: 10:00 – 22:00
📞 +65 9653 6058
✉️ ionorchard@iprimo.sg
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